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Talking Transportation: In the Field … On the Mark
Translating the difficult language of transportation is one of the greatest responsibilities for the modern transportation communicator. We work among a very technically minded group of professionals,...
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Talking Transportation Change Through Focus, Research & Creativity
Sometimes I’m just impressed with how true people are to their cause. That’s exactly what I felt when I read this blog post from the League of American Bicyclists, which profiled how Cycles for Change...
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Transportation As Symphony
Regular readers know that I’m a big fan of video. This new clip from the Virginia Department of Transportation does a fantastic job of describing how new technology will help keep things in “tune”...
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Selling Transportation: Big Challenge, Different Stories
Many different organizations have tried to raise the general public awareness for the current state of the nation’s transportation infrastructure. In March, the American Society of Civil Engineers...
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Iowa DOT: 100 years and counting
The interesting thing about transportation is that we have being doing it a long time. The way that we have traveled has changed, but the fact is that whether it has been by foot, camel, train or...
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Advertising Transportation: Are all those customers worth much?
Thousands of people every day visit transportation department web sites. Ever wonder how much those eyeballs are worth? Transit agencies have dabbled in advertising to customers for years, but...
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Transportation Disasters: Talking Extreme Weather
Transportation departments of all shapes and sizes are becoming more seasoned at responding to unexpected incidents and activities. A road buckles, a hill side rolls away, or perhaps the snow storm of...
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Internet trends clearly show more mobile
The 2013 Internet Trends report from Kleiner Perkins Caufield & Byers, a Silicone Valley venture capital firm, was released last week. The report does a good job of showing what many of the people...
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Transportation Performance Measures: Colorado DOT is Making it Personal
Sometimes the little things matter a great deal. State departments of transportation have focused on accountability and transparency — two common catch phrases in our business — for as long as there...
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Show your work: Transportation behind the scenes
I have suggested many times that giving the public a peak at what things look like behind the detours and road closures can only help tell the transportation story. The Washington State Department of...
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The problem with #hashtags: @BAFuture’s #Imstuck
Hashtags are a tough deal. I really encourage anyone deciding to use a hashtag to do some research before picking a hashtag that will support your message and strengthen your branding. Earlier this...
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Face the numbers: Communication success requires a social media plan
The Pew Internet and American Life Project’s latest report shows that social media tool usage continues to evolve. According to the folks at Pew, nearly three quarters of adult Americans are now using...
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From a customer’s view: Iowa DOTs new web site
A transportation colleague said something recently that struck me as rather profound. She simply asked, why is it that we can do our banking at 2 a.m., but we cannot get a permit from the state DOT at...
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States Turn to Electronic Signs for Critical Safety Messages
In communications, it is always best to deliver messages where the most critical audiences are most likely to see it. For a transportation agency, that means catching riders and drivers with the key...
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Journalism is here to stay, so listen up
This week I got a chance to attend a local Public Relations Society of America National Capitol Chapter sponsored panel session featuring multimedia news reporters. I jump at any chance to listen to...
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Social Media Webinar: A few thoughts on value of online, mobile communications
Every so often I am asked to share some thoughts on social media, transportation communications, public involvement and other topics that we tend to tackle here at Talking Transportation. Wednesday was...
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Speculation abounds: What’s blocking the $80M TBM Bertha?
If there ever was a time to check in on what’s happening in Seattle, it is now. No, not because the Seattle Seahawks are dominating the National Football League. The massive tunnel boring machine...
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Transportation’s Best of 2013: Communicating with the Public
The Transportation Research Board held its annual meeting earlier this month in Washington DC. More than 11,000 people descended on the three hotels that host the series of discussions, workshops,...
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Missouri DOT Goes Mobile to Reach Employees
It is a common trend among communication offices around the transportation world. We spend hours working with project and program managers identifying target audiences and the key messages that we hope...
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Talking Transportation: Filling the pothole story
It’s the best time of year if you love baseball, but the worst time of year if you own or drive a car. Yes, major league baseball players are enjoying sunshine and spring weather as they prepare for a...
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